TXVIA will be a major turning point for Google in payments. This new platform will enable them to support their internal marketplaces in new ways, and give retailers new tools to deliver incentives on their brand. In the Google Press Release, they mentioned TXVIA support for 100M cards. Take a guess how many of these cards have a TXVIA brand on them? NONE.. It is a company that provides a platform to support many business models (like Blackhawk). If Google continues this approach they will win big. Note, if they do develop a “Google Card”.. it may just be a pilot.. they are not taking over the world with their own plastic. Continue reading →